Consumer Public RelationsBrightec
Founded in 1992, Brightec® is the developer of the world’s first night luminescent photographic paper. Brightec printer-friendly paper provides consumers and commercial vendors with a new eye-catching medium for displaying any image. Brightec’s unique brilliance made its landmark debut as the innovative medium for the Super Bowl XXXVIII tickets, thus generating excitement, enhancing attendees’ experience and demonstrating its commercial appeal. For more information, visit www.brightec.com CheckFree
CheckFree Corporation (Nasdaq:CKFR) of Atlanta provides the secure platform that powers electronic billing and payment for consumers, billers and financial services companies across the United States. The company’s wide range of financial e-commerce solutions, which include software and outsourced services, are focused on enabling customers to receive electronic bills and statements, make electronic payments and collections, automate paper-based recurring financial transactions and conduct secure Internet transactions. Liftopia
Founded by two avid skiers, Evan Reece and Ron Schneidermann, Liftopia.com went live in October of 2006 with the slogan “Ski More, Pay Less.” Liftopia.com is a destination website that provides discount lift tickets for skiing and snowboarding at some of the most popular resorts in North America, including Killington, Stowe, Park City, The Canyons, Keystone, Winter Park, Sun Valley, and over 100 more.
Once employed by Hotwire.com, both Ron and Evan balanced the risk with careful budgeting, smart investment of time and resources, and unshakable faith. According to Evan, “We were in a position to take a risk. Neither of us had true dependents, and both of us were willing to forego a ‘real’ salary in order to broaden our knowledge by working this whole thing out. There are tradeoffs involved (do I start a business or do I go to business school?), and I think we simply set our own internal expectations at a level that was appropriate to the likely path ahead (read: many peanut butter sandwiches). We knew we were somewhat different, in that we were truly bootstrapping (not ‘bootstrapping’ off of $1M that we made off of a previous endeavor).”
Following the proven business model of Hotwire.com and other online travel sites, Liftopia.com helps alpine resorts utilize yield management and distribution strategies from the travel industry to generate incremental revenue. Since its initial launch, Liftopia.com has expanded its offering to include lessons, rentals, real-time resort conditions, and travel tips to help people once they’re on their way. Peppercoin
Peppercoin, Inc., is a micropayments company that enables profitable new business models for low-priced digital content and physical goods. Micropayments are typically defined as purchases of less than $5. Only Peppercoin helps merchants build market adoption quickly through a consumer-friendly, pay-as-you-go approach that eliminates prepayments. Peppercoin integrates easily with existing business models and systems to accelerate revenues and increase profits while dramatically lowering transaction costs. For more information, visit corp.peppercoin.com. Retailmenot.com
RetailMeNot.com, a division of Melbourne-based Stateless Systems, was created to help consumers save money and enjoy a hassle-free shopping discount shopping experience online. The site launched in late 2006 amidst the cluttered coupon website market with a new model: coupon sharing. The creators developed a platform that leveraged the power of the crowd by enabling shoppers to contribute coupons and then rate their usability. In the first year, RetailMeNot.com experienced steady, organic growth without any investment in marketing. In late 2007 RetailMeNot.com came to Schwartz Communication’s Consumer PR Practice with the sole goal of increasing website traffic. Through aggressive, creative and consistent public relations targeting traditional broadcast, print and online media, along with blogs and social networks, Schwartz helped RetailMeNot.com increase traffic by more than 300% and increase revenue tenfold by the end of 2008.
|
