Business and Financial Services Public Relations
Business Software and Solutions Public Relations
Cleantech and Green Public Relations
Consumer Public Relations
Data Center and IT Operations Public Relations
Emerging Technology Public Relations
Healthcare IT Public Relations
Medical Device and Diagnostics Public Relations
Networking, Wireless and Telecom Public Relations
Pharmaceutical and Biotech Public Relations
Security Public Relations
Software Development and Open Source Public Relations
Industry Expertise

Software Development and Open Source Public Relations

Recent Software Development and Open Source Public Relations Coverage
Network Computing
This article explains not only Terracotta's latest enterprise product, Ehcache 2.2, but also the company's market value and superiority to its nearest competitor, Oracle. Citing Forrester analysts and a recent Wave report, the author explains why Terracotta's data caching solution and terabyte cache are so important for businesses who wish to scale their operations or take advantage of cloud computing. Link to Article
Information Age
Rod Johnson, General Manager VMware SpringSource Division, is interviewed by Information Age Editor Pete Swabey as part of a feature on the role application development frameworks are playing in the evolution of cloud computing services Link to Article

From operating systems, open source projects and dual-license offerings to plug-ins, application servers and service buses, no public relations agency has a better track record of working with open source firms and companies that touch the software development lifecycle than Schwartz Communications.

Schwartz’s open source track record includes PR efforts for Linux with Red Hat and middleware and application development frameworks with JBoss (acquired by Red Hat), Gluecode (acquired by IBM) and SpringSource. We’ve publicized Linux on the desktop with Ximian (acquired by Novell); in the data center with Qlusters and Terracotta; in storage infrastructure with Sistina (acquired by Red Hat); in customer care with SugarCRM; and in telecommunications with Digium, a la Mobile and the Linux Phone Standards Forum.

In addition to reaching developers, our campaigns raise enterprise-level visibility. Small, developer-focused firms often are entrenched in battles with much larger competitors, so they need to be in the same media as the industry’s biggest players. PR coverage in BusinessWeek, The Wall Street Journal, the Associated Press and other top-tier outlets are not uncommon for our developer-related clients.

In addition, Schwartz has deep experience working with the open source community and the projects that drive market innovation. The agency launched the Mono Project, the open source alternative to the .NET framework, represented the Eclipse Foundation and its EclipseCon gathering, and has worked closely with GNOME and other projects that share goals with our clients.

Start benefitting from Schwartz insight today

Many of Schwartz’s open source and software development PR programs are using social media in creative ways. Visiting and subscribing to the Schwartz Crossroads blog provides insight into the results of the convergence of old and new media and its effect on marketing.

In addition, a few agency vice presidents representing open are active on Twitter, including:

Bryan Scanlon @bkscanlon
Laura Kempke @laurakempke
Ross Levanto @rosslevanto



Related Case Studies
Ximian, Inc.
LogicLibrary
JBoss, Inc.
TradeStone Software

Our Software Development and Open Source Public Relations Clients

 


US
UK
SWEDEN