Schwartz Communications—Technology, Medical and Cleantech PR Leader—Acquires U.K. Agency Hayhurst Media
Expands European Capabilities, Leadership and Client Base in Healthcare and Green CommunicationsWed, August 19, 2009
WALTHAM, Mass.—Schwartz Communications, one of the largest independent technology, healthcare and cleantech public relations agencies, today announced it has acquired Hayhurst Media. The Hampton, U.K.-based PR firm brings more than two dozen clients in the life sciences and cleantech sectors.
Hayhurst Media has provided clients a full suite of public relations, marketing communications, advertising and media training services, successfully executing campaigns in the United Kingdom, EU and Scandinavia. Hayhurst Media will become a division of Schwartz Communications. Richard and Amanda Hayhurst will serve as co-managing directors for Schwartz in the U.K., and will report to Stockholm-based Kristina Ebenius, managing director, Europe.
"Our acquisition of Hayhurst Media rapidly accelerates our European growth and brings Schwartz additional expertise in two of our most successful practice areas—cleantech and life sciences," said Steve Schwartz, chief executive officer and co-founder of Schwartz Communications. “Hayhurst Media—and its principals Richard and Amanda Hayhurst—are an outstanding business and cultural fit.”
Richard Hayhurst, CEO and co-founder of Hayhurst Media, said: “Like Schwartz, we have always stressed that the point of public relations is to help innovative companies—not just to raise awareness—but also to realize business objectives. The opportunity to become a part of an agency we have long admired was perfectly timed. In the current economic situation, clients are looking for agencies that can deliver cross-Atlantic campaigns. Amanda and I look forward to working with the Schwartz team in Europe and the U.S. to meet this exciting challenge.”
About Hayhurst Media
Hayhurst Media was founded in 2005 by Richard and Amanda Hayhurst. Richard was formerly co-founder of HCC Defacto Communications which he helped grow into one of Europe’s leading life science public relations agencies. Amanda crossed over to public relations following a highly successful career as a health and beauty journalist, holding editorial positions at Marie Claire, The Daily Mirror and Grazia. In a short time, Hayhurst Media has become known among journalists for its ability to identify meaningful editorial from the most complex scientific, cleantech and healthcare breakthroughs. Richard Hayhurst is a founding member of the London Cleantech Network and Cleantech Futures conference.
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