Schwartz Communications’ Cleantech and Green PR Practice Doubles During 2009
Agency’s Results-Focused Programs Meet Increasing Demand For Integrated PR and Public Affairs Services Wed, September 09, 2009
Schwartz Communications today announced that it has more than doubled its roster of cleantech and green public relations and public affairs clients during 2009. Innovators in solar, biofuels, greenhouse gas measurement (GHG) and carbon management, energy efficiency and water desalination chose Schwartz to drive visibility with key audiences.
Schwartz now manages and executes cleantech and green PR campaigns for its clients across North America and Europe. The firm also recently announced the acquisition of Hayhurst Media, a UK-based boutique agency with extensive experience in green and renewable energy public relations.
Despite a tough economic environment, the demand for integrated PR and public affairs services has increased as companies across green segments of the economy look for help increasing their visibility with key audiences. Schwartz has increased its focus on delivering results-focused, integrated campaigns to help its clients:
- Explore government financing opportunities—Schwartz’s public affairs team will help companies explore government grants, loan guarantees, tax credits and fiscal year 2011 project funding opportunities.
- Drive lead and demand generation—Schwartz focuses on the events, media outlets, social media channels and government audiences that help increase demand for its clients’ products and services.
- Stay abreast of pending and new legislation—clients will benefit from Schwartz’s ongoing analysis of legislation that could impact their business.
- Increase visibility at conferences and industry events—Schwartz will help companies break through the noise at PVSEC, The Carbon Show, AlwaysOn GoingGreen, Power-Gen, Solar Power International and other major events.
- Increase mindshare with industry influencers—companies will meet industry influencers, analysts and top media that are driving industry dialogue and reach key prospect, partner and investor audiences.
- Launch into new geographic markets—Schwartz will manage, plan and execute a U.S. company launch into major European cleantech markets or assist global companies in launching or increasing a U.S. presence.
"Clean technologies and sustainable practices touch all sectors of the economy while promising to solve some of the world's largest challenges, including global warming, water shortages, economic recession and geopolitical tensions," said Bryan Scanlon, president of Schwartz Communications. "The sheer scope of the market's promise has created an opportunity for innovation and entrepreneurship, resulting in an exciting new generation of emerging-growth companies. Together with its clients, Schwartz's combination of results-oriented public relations and strategic public affairs is helping to shape the Green economy."
The companies who have selected or engaged with Schwartz during 2009 are Applied Quantum Technology, AlwaysOn GoingGreen, Energy Recovery, Inc., Joule Biotechnologies, Picarro, Sentilla, Skyline Solar, SolarEdge, Stockholm International Water Institute and SunWize. These clients are being serviced from Schwartz’s four major offices in San Francisco, Waltham, Mass., London and Stockholm.
Since early 2007, Schwartz's Cleantech and Green Practice has grown from targeted green campaigns and a single client in solar to twenty companies in renewable energy, sustainability, smart grid, environmental products and services, energy efficiency, greenhouse gas measurement and Green IT. Schwartz's large-agency resources combined with its intense focus on measurable results has helped drive lead generation, venture capital financing, government funding, brand awareness and thought leadership for its clients.
Schwartz executives are regular commentators on renewable energy and public policy. The Agency's Renewablog tracks key public-policy decisions and general market trends that may impact green emerging growth companies. For example, "Green Stimulus Funds Flow from Treasury Grants; Wind in the Sails of Cleantech" looks at how the recent release of Treasury Grants as part of the Stimulus Package has helped kick start wind farm development and solar projects around the country.
Schwartz will be presenting at and attending a number of industry events during the last four months of 2009, including PVSEC, AlwaysOn GoingGreen, Solar Power International, The Carbon Show, Cleantech Futures, Power-Gen and others. Those companies interested in speaking to Schwartz about the current PR and policy environments for cleantech companies, or interested in support for those and other industry events, can contact Jason Morris, Schwartz’s Cleantech and Green PR Practice leader, at +1-415-512-0770 or visit our Contact page.
|
