Social Media Relations

Schwartz has remained committed to raising the visibility of its clients since day one back in 1990, but there’s no question the methods we use have changed.

PR today is about connecting directly to the audiences that make sense to each client and it is about building a rapport with those audiences. It is about using social media tools, not just because they’re new, but using them in appropriate ways. It’s about knowing who you are trying to reach, and then determining which strategies, tactics and tools are best for reaching those targets.

Our visibility programs reach media, analysts and bloggers who are conduits to our clients’ core audiences, as well as a wide variety of passionate individuals who publish content read by strategic audiences. Our teams also consistently recommend tactics to reach those strategic audiences directly, through social media PR, corporate blogs and a variety of other approaches.

Schwartz’s PR professionals follow, and are followed by, numerous journalists, analysts and bloggers on all the core social media platforms in use today. We use any vehicle that we believe will get our clients in front of the people who matter to them.

Several Schwartzers discuss the evolution of technology PR on our blog, Crossroads. (The name itself describes the PR world we live in, which is at the intersection of social and traditional media.)

If you’re interested in social media PR, Schwartz can help. Whether it’s looking at social media tools that reach specific audiences, building an active and targeted following on Twitter, or launching a blog with strategic content, we understand how these tactics can help you reach your marketing goals.

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